Li Xiaonuo, the 31-yearold owner of Qingke Season in Yunshang Wuhan International Fashion Center, was busy finishing the interior of her live broadcasting room during this year's Spring Festival. "I have two major goals in 2023. One is to improve our brand image, the other is to further my own education," Li said.

In 2022, Li made a successful debut on Douyin through her videos and live streaming, with annual sales reaching RMB 30 million. In the videos Li presents herself as a financially independent young woman with unique tastes. However, in reality, Li does not like wearing makeup. She might look like the girl next door at first glance, but she is sagacious when it comes to entrepreneurial experience and business philosophy.

Li inspecting her product 

In 2011, Li left Wagou Village, Xiaosi Township, Caidian to look for work. At that time, several of her relatives were working in the clothing industry. She soon joined her cousin who was doing wholesale business in Hanzheng Street, which was full of opportunities and challenges. She started as a model at a stall and made her way up.

The more I learn in business, the more I realize how much I don't know." Li said she took the adult college entrance examination in Wuhan Textile University at the end of last year. She spent most of her time this Spring Festival studying fashion design courses. She also plans to study at a business school in the future and create her own brand.

Editor: Surnamed xiong